Harmonia Homes
PROJECT OVERVIEW
Luxury home fragrance e-commerce boutique specialising in premium reed diffusers, scented candles, and interior perfumes from the BY VELCHEVA brand.
Key Features & Functionality
- Curated product catalogue: 80+ luxury home fragrance products across 7 collections
- Collection organisation: Reed Diffusers (20), Scented Candles (19), Interior Perfume (20), Textile Spray (12), Gift Sets (6), Meditation (4), Autoparfum (car fragrances)
- Product variants: Multiple sizes (S-125ml €26.70, M-250ml, L-500ml €58.70) with tiered pricing
- Scent descriptions: Detailed fragrance notes and intensity levels for each product
- Gift wrapping services: Premium packaging options for luxury gifting
- Same-day delivery: 24-hour Akis Express delivery across Cyprus
- Visual merchandising: Professional product photography with lifestyle imagery
- Fragrance collection pages: Educational content about scent families and uses
- Gift sets: Pre-curated bundles for different occasions
- Wishlist functionality: Save favourite fragrances for later
- Newsletter integration: Subscriber benefits and new scent notifications
- Returns policy: 30-day return window, building purchase confidence
- Multiple contact channels: Phone, email, WhatsApp for customer service
- Secure checkout: Visa, Mastercard, PayPal, Maestro, Amex, Discover
Business Value
This Shopify build positions Harmonia Homes as a luxury home fragrance boutique competing with international brands. The emphasis on premium presentation—professional photography, detailed scent descriptions, gift wrapping services—justifies higher price points (€26.70-€58.70 for reed diffusers) compared to mass-market alternatives.
Scent description copywriting is critical—terms like "powdery fragrance of leather, cardamom, and oriental sandalwood" create aspirational appeal and help customers choose confidently when buying fragrance online (a typicallyThe size-based pricing strategy (S/M/L) implements psychological pricing where customers often choose medium sizes, while the large size offers better value for loyalty/repeat customers. The scent description copywriting is critical—terms like "powdery fragrance of leather, cardamom, and oriental sandalwood" create aspirational appeal and help customers choose confidently when buying fragrance online (typically a difficult category for e-commerce).
The gift set strategy alleviates gift-buyers' decision paralysis while increasing average order value. The 24-hour delivery promise for Cyprus creates urgency and competitive differentiation. The autoparfum (car fragrance) collection offers a lower-priced entry point (€15.90) for new customers to experience the brand before investing in larger home fragrance items.
Newsletter subscription captures email for remarketing, particularly important for consumable products where repeat purchases are expected every 2-4 months as fragrances deplete.
Technical Implementation
Custom Shopify theme with luxury aesthetic—minimalist design, generous white space, high-quality imagery. Product variants using Shopify's variant system for sizes. Metafields for fragrance notes, intensity levels, burn time (for candles). Collection descriptions with rich text for scent education. Gift wrapping implemented as product option with custom pricing. Integration with Akis Express for tracking. Email capture pop-ups with incentive. Related products algorithm for cross-selling different sizes or complementary scents. Custom product badges ("Best Seller", "New Arrival"). Mobile-optimized product galleries with pinch-to-zoom.
Marketing Integration
The Shopify store integrates with email marketing (Omnisend) for abandoned cart recovery, post-purchase follow-up, and replenishment reminders. The product data feeds into Facebook/Instagram shopping for social commerce. Google Shopping integration showcases products directly in search results. The emphasis on luxury positioning through copy, imagery, and UX creates a defensible brand even while selling third-party products (BY VELCHEVA brand).
